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What can product management learn from video games?
How to make dying more fun.
In this episode, we talk to a household name in tech that you might already know — Aakash Gupta, founder of product-growth.com.
Aakash has done it all: from founding his own companies, to working in game development, to becoming VP of product at a unicorn. He shares several case studies on how to do low-lift product discovery both as a founder and as an established PM.
Because he knows what PMs are going through, Aakash has pragmatic advice on how to talk to customers as an overburdened, burnt out PM. :)
We also talk about how we can apply video game psychology (e.g. dying gameplay) to everyday product development. Take a listen!
Chapters
00:00 Introduction to Product Discovery and Akash Gupta
01:36 Akash's Journey into Product Management
05:03 Defining Moments in Akash's Product Leadership
09:09 User-Centric Product Discovery at Rap to Beats
18:23 Impactful Features and Gamification in Product Development
31:43 Insights from Epic Games and the Psychology of Gaming
40:50 Enhancing Player Experience through AI and Matchmaking
43:52 The Psychology of Failure and Game Design
47:29 The Importance of Playtesting in Game Development
51:04 Navigating User Research in Large Organizations
54:13 Leveraging Data for Product Discovery
58:21 Building Effective Customer Feedback Loops
01:01:43 The Role of Research in Product Management
01:05:01 Democratizing User Research for Product Managers
01:09:18 Balancing Analytics and Customer Conversations
01:13:49 Creating a Continuous Feedback Loop with Customers
Where to find Aakash:
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